Liz Lord

Liz Lord has spent more than three decades inside dental practices — living the same pressures her clients face, from the chaos of a start-up to the complexity of multi-location growth. That lived experience is why practice owners trust her with everything that touches their business.

Her philosophy is simple: your team should be partners in the business, not passengers. Liz brings structure, accountability, and clear KPIs to practices so they produce at a high level whether the owner is in the building or not. She coaches dentists to master the human side of leadership, build leaders who lead leaders, and create real, compounding financial momentum.

Today she helps dentists make the leap most never do — from solo-dental-preneur to modern CEO — and begin building their Un-DSO: a legacy practice, or group of practices, they own and lead on their own terms, without surrendering independence to a corporate chain.

On stage, Liz is knowledgeable, direct, and genuinely fun — the rare expert who makes operational strategy feel energizing rather than overwhelming.

Liz's flagship framework. Most practices pour money into ads and wonder why revenue doesn't follow. She reframes marketing as four connected stages: (1) Branding — aligning values, mission & vision, then the tactical identity (color, logo, slogan, website); (2) Internal Marketing — the "Wow" new-patient experience and the Math of Loyalty; (3) External Marketing — screens to streets; and (4) Case Presentation — the stage most miss. Audiences leave with a map of exactly where their growth is leaking.

Best for: Dental owners & teams

The mindset and system shift that lets a dentist stop being the bottleneck. Liz lays out how to install leadership, KPIs, and accountability so the practice runs — and grows — without the owner in every chair, and how to build a legacy Un-DSO on your own terms.

Best for: Owners ready to scale

Communication, leadership, and team development that turn employees into partners. Practical frameworks for building a culture of ownership and holding a high standard without burning people out.

Best for: Owners, managers, teams

A deep dive on the highest-ROI stage of all. Liz's Dental Love Language framework decodes the five value drivers behind every yes — Pain, Aesthetics, Function, Finance & Time — so doctors present treatment and financial options in the language each patient actually buys in. Converts diagnosed treatment into accepted, scheduled care.

Best for: Doctors & treatment coordinators

How to build specialist-referral relationships (B2B Lunch & Learns) and run high-leverage guerrilla marketing — local partnerships, cross-promotions — so your brand dominates your market without a big-agency budget.

Best for: Owners & marketing leads

47%

Year-over-year growth

Prosthodontic practice, first quarter

20%+

Growth after dropping all insurance

Oral surgery practice, out-of-network

$1M+

Produced in a single quarter

One practice, first three months

Her coaching transformed my case acceptance, confidence, and patient relationships almost immediately. As I stepped into the Office Manager role, she guided me every step of the way — I never felt alone.

Daniela L.

Prosthodontic Office Manager · Naples, FL

Liz performed a comprehensive analysis, helped me go fully out of network, and rebuilt our systems from the ground up. I'm working less, making more, and genuinely enjoying every day at work again.

Dr. Tim S.

Oral & Maxillofacial Surgeon · Long Beach, CA

I have worked with Liz since 2005 — through my first practice, a relocation, and now my exit strategy. I trust Liz with everything that pertains to my practice.

Bruce Doyle, DMD

General Dentist · Stoneham, MA

Having someone with Liz's experience and knowledge guiding us gives me tremendous peace of mind. My team and I consider her part of our team.

Dr. R. Binns

Dentist · Naples, FL

Keynote

45–60 min

Signature talk for main-stage sessions

Workshop

Half or full day

Interactive, systems-focused deep dive

Breakout

60–90 min

Focused session on a single topic